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Blog Archives: April 2016

How Important Is Culture? A Second Look at Keller Williams Realty

April 21, 2016
By David F. Larcker and Brian Tayan Introduction Keller Williams is the largest real estate franchise in the world, with over 139,000 agents in 780 market centers globally. The company has enjoyed considerable growth since inception, with agent count doubling in the last four years alone. It is also highly profitable, with gross commission income and operating profit per market center largely exceeding those of its nearest competitors. The leaders of Keller Williams attribute the company’s success to the combination of an economic model ...

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